It started by listening.

I launched ABI AMÉ after having 1,000 conversations about body care. You told me what you loved, what frustrated you, what you wished existed, so I set out to create it.

Two and half years on, I’m still listening. I still do 1,000 conversations every year (you can book one here). I live in the reviews, the comments and the DMs and I heard you when you said you wanted more product and better value. 

So we went back to the start. We’ve grown as a brand, which means more negotiating power with suppliers. We committed to increasing production, buying more at a better price and we’re passing every dollar of that saving to you. 

Bigger bottles, $10 less. Same formula, made in France, 

But we didn't stop there.

Chapter 2 of ABI AMÉ isn't just a new bottle. It's a new website built for a better experience, a loyalty program so every purchase works harder for you, and a brand that finally looks and feels like everything we've been building toward together. 

This is for you, as it always has been.

Thank you for being here. 

- Yasmin x

Founder